FOCUS – Aligning your value proposition to the right market segment & buyer persona

FOCUS – Aligning your value proposition to the right market segment & buyer persona

Revenue is the output of a value interaction between your company and your customers. If your revenues are not forthcoming then you need to refocus and recheck your value proposition, product and market segment – Maybe you are just trying to sell your product to a customer segment that has no interest in your value proposition because it is not a problem that they have …Maybe your market segment or customer has shifted priorities, and what was before a problem today is a nice to have, and you must adapt to address the new reality. One thing that you must...

Entrepreneurs must face the Fear of Success

For entrepreneurs fear of success can be more debilitating than the fear of failure. During a conversation with one of the companies that we work with; we realized that the entrepreneur is unknowingly sabotaging their own success, by overthinking each activity and looking to reach perfection instead of effectiveness. During the conversation, we deep dived into the issues affecting his indecisiveness. Understanding that the concern is not what he was expressing but what he was not saying. It was not about product, market fit, value proposition, customer acquisition, but it much more fundamental — the question — What happens when customers buy our product ? What...